Punk Rock Sox
Punk rock Sox was a design portfolio project I did while at the UC Berkeley's Graphic Design program. Started off as creating a fictitious company and designing a catalog around it. It got such good response I decided to create the company in the real world. Had a great opportunity creating designs, branding, marketing, and R and D from the ground up. Collaborated with some prominent music acts, and learned a great deal about textile and clothing manufacturing.
Founded in early 2003, Punk Rock Sox took the idea of sock design and turned it on its head. Offering unique sock designs, and packaging. Co branded with world famous music acts as support merchandise on world tours.